Studio Ellie Maya curated the art direction for The Usual hotel in Rotterdam. We carefully selected, commissioned and designed a range of bespoke art pieces that serve as a visual embodiment of The Usual's core values and ESG initiatives. Each piece was thoughtfully selected to create a warm, inviting atmosphere whilst celebrating the rich creativity of Rotterdam’s vibrant local art scene. Through prioritising locally sourced, circular materials and collaborations, we fostered a deeper connection between the hotel, its community and surroundings - blending creativity and environmental responsibility through innovative design and curation.