Art for Regenerative Hospitality: Studio Ellie Maya X The Usual Hotel
The Usual Hotel, Rotterdam
We are proud to announce our collaboration with The Usual Hotel on the opening of their two new locations in Rotterdam and Brussels. Tasked with bringing their vision of regenerative hospitality to life, we curated, commissioned and sourced a series of artworks for the main public areas, creating meaningful experiences that reflect their values while connecting with both travellers and the local community.
Central to our approach, was engaging with the local creative ecosystem and aligning with The Usual Hotel’s ESG initiatives. Showcasing exceptional works that capture the cultural essence of Rotterdam and Brussels, each piece was thoughtfully selected or commissioned to embody forward-thinking strategies — from the use of innovative, low-impact materials to processes that celebrate creativity while reducing environmental impact.
The Usual, Rotterdam
The resulting collection is a seamless extension of The Usual’s mission:
Connecting Communities: By spotlighting local artists, we fostered authentic connections between guests, the hotel and the surrounding creative landscapes.
Creating Purposeful Spaces: Each work enhances the interiors while offering visually engaging, thought-provoking moments for visitors to discover and discuss.
Driving Innovation: Custom solutions reflect contemporary ideas, celebrate regional heritage through a fresh lens and integrate practices that prioritise environmental responsibility.
The Usual, Brussels
This collaboration highlights the transformative role of art in regenerative hospitality, shaping spaces that inspire, engage and leave a lasting positive impression. The final collection celebrates local talent, strengthens community ties and demonstrates the impact of thoughtful curation in creating memorable guest experiences that honour a commitment to environmental and social progress.
For bespoke art solutions tailored to your vision and values, connect with us at: ellie@studioelliemaya.com.